THQ: UFC 2010 "Confirmed Our Suspicions" About Pre-Owned Games
THQ Chief Executive Brian Farrell says UFC Undisputed 2010 has "confirmed our suspicions" that an awful lot of citizenry are buying pre-owned games.
THQ announced in Crataegus laevigata that UFC Undisputed 2010 would emulate EA Sports' "Online Surpass" by including a single-use code to enable online gameplay, forcing those who buy used copies of the lame to fork terminated $5 if they want to take part in multiplayer action. Some gamers were predictably unhappy with the move but James Thomas Farrell said the strategy is paying off with a "pretty good seize range" and aside gift the publisher an idea of just how many used games are actually organism sold.
"What we saw when we did the online file for the second purchaser of UFC was we found a pretty goodness attach rate – it confirmed our suspicion that there are a lot of people participating in used games," Farrell told MCV magazine. "It is combined of those things of how such money could you have successful if IT wasn't for piracy or used games? It's a tough question because you don't know."
He aforesaid that THQ understands the business models of specialty game retailers, which trust intemperately on pre-owned sales in order to maintain decorous turn a profit margins, and that both retailers and publishers are running on bran-new strategies that will hopefully retain everyone happy.
"Retail is now thinking about how they can participate in DLC and some of these second user charges that we're doing. We are non trying to push retail aside. We just require to monetize because it is our investment," he said. "We will work with retail only it needs to be many give and take."
Source: CVG
https://www.escapistmagazine.com/thq-ufc-2010-confirmed-our-suspicions-about-pre-owned-games/
Source: https://www.escapistmagazine.com/thq-ufc-2010-confirmed-our-suspicions-about-pre-owned-games/
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